About Us

Big Rock was founded in 2011 with a challenger spirit and a lofty objective: to revolutionise B2B and financial marketing, while empowering our clients to be braver, more creative & faster growing.

How do we do it? Simple, by treating digital marketing as both an art and a science. Our inbound marketing strategic approach and industry expertise are supported by a world-class in-house production studio, meaning we build campaigns that not only stand out from the crowd, but work exceptionally hard for our clients.

If you’re a B2B, FinTech or Financial Services brand looking to boost your awareness onlinegenerate new leads, streamline your marketing & sales approach, or receive better business intelligence to create and deliver high-performing digital content and creative campaigns… you’re in the right place!

Attracting Customers

We help business get found online, to cut through the noise and speak only to those likely to become leads and ultimately new, delighted customers. To do this, we start by understanding who your ideal customers are; what they like, their online habits, the problems they face.

We then conduct analytic research to create detailed buyer personas representing every aspect of your target demographics. Using these, we establish a delivery strategy across 4 key areas –  Social, SEO, Content Marketing & Paid – all geared towards turning data into real results for your brand.

Social Media Content Marketing SEO PPC Marketing Lead Generation Inbound Marketing

Converting Customers

Converting website traffic into leads is about creating tailor-made content built around the needs of your customers,  constructing a fine-tuned conversion funnel that will engage and nurture new visitors, and clear UX design with optimised forms, calls-to-action and landing pages.

At Big Rock our digital services team, design stunning web environment that not only look great but will work tirelessly to win you business online.

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Nurturing Customers

In today’s competitive marketplace, the reality is that not everyone is ready to buy, you need to keep visitors, leads and existing customers educated, engaged and delighted with your service. To do this effectively you need to be relevant and personalised with your marketing.

By integrating the latest marketing automation technology, we help businesses gather online intelligence about customers, nurture them with personalised content, pushing them along the sales funnel ensuring every interaction is a delightful one.

 

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The 2018 B2B Digital Marketing Strategy Guide

The digital marketing landscape remains in a process of rapid evolution, meaning that businesses need to adapt if they want to survive!

Making sense of the new digital landscape is not an easy task, and it will never be a finished job. To compete, you must adopt a new outlooklearn new skillsstay on top of the latest Google features & trends, and most importantly, develop a business-wide approach to marketing that will allow you stand above your closest competitors.

Covering the 8 core components of a successful digital strategy, this guide will help you build the perfect approach to digital marketing.

What they say

Everyone internally loves the video Big Rock created for us, have received lots of great feedback from senior stakeholders – more than anything else I’ve done in last few years. Excellent work on that thanks very much.

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Glen Stubbings, Senior Marketing Manager @ Fidelity

Big Rock has been a breath of fresh air to work with. Combined with their ability to complete projects quickly and professionally, their understanding of our brand and how we want to communicate with our customers is the main catalyst for our ongoing relationship. It is an agency we would highly recommend.

David Ford, Marketing Manager @ Share Centre

Talk to us about Inbound Marketing & Creative Content

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Big Rock, 19A Phipp St, London EC2A 4NP

FAQ SECTION

The terms digital marketing and online marketing are often used interchangeably, however the digital marketing definition differs to that of online marketing in an important (although slight) way.

Digital marketing refers to all marketing efforts that rely/exist on digital devices.

Online marketing (or internet marketing and advertising) refers more strictly to marketing efforts that rely/exist on the internet.

Digital marketing is therefore best understood as an umbrella term for all modern marketing techniques that rely on digital devices to function, while internet/online marketing can be understood as a large subset of all digital marketing assets and approaches – a primary exception being SMS marketing.

As most online digital marketing methods become increasingly connected, this difference is becoming less and less relevant. However, it remains an important distinction to be aware of as internet trends and the internet marketing definition continue to develop with the times.

Digital marketing is an umbrella term for all marketing efforts that rely/exist on digital devices. This incorporates all online marketing approaches and covers a huge variety of digital channels, assets, tactics, and internet marketing techniques.

For businesses, all digital channels are an opportunity to reach and connect with their customer base, with each new advancement in hardware or software offering a fresh, exciting way to engage and excite both existing and potential audiences.

Modern digital marketing techniques include:

  • Engine Optimisation (SEO)
  • Content Marketing
  • Inbound Marketing
  • Marketing Automation
  • Pay-Per-Click (PPC) Marketing
  • Email Marketing
  • Social Media Marketing
  • Affiliate Marketing
  • Native Advertising

These types of digital marketing can be realised via:

  • Website
  • Social media channels
  • Banner adverts
  • Mobile marketing
  • Digital marketing blogs
  • Online PR
  • Research, eBooks & whitepapers
  • Infographics
  • Online interactive tools
  • Earned online coverage (PR, social media, and reviews, backlinks)

To have an impact in an increasingly saturated digital space, digital marketing requires a unifying strategy that is able to effectively bring together the many moving and evolving parts involved in digital media marketing.

For the full insight on how to develop a digital marketing strategy fit for 2018, download our guide here, or if you’d like to find out more about what we can do for you get in touch to speak with one of our lovely experts.

A digital marketing strategy is an overarching digital marketing plan designed to maximise the reach and effectiveness of a business in the digital world.

An effective digital strategy will involve many moving and evolving elements that span three core areas:

  • Awareness
  • Conversion
  • Nurturing

Within a broader strategic marketing plan, a digital strategy will consist of digital marketing campaigns that are individually geared towards one of these three core components and designed around a specific audience segment.

To be effective in our hyper-digitalised world, online marketing strategies must be built around audience understanding, incorporating just the online channels and digital marketing implementations that are relevant for the specific industry, business and audience segments in question.

Unlike in B2C, where general brand awareness is still as important as ever. If you’re a B2B marketer today, your digital marketing strategy and every digital marketing campaign you implement must be able to prove its ROI.

For a full breakdown of what’s needed in a modern B2B marketing strategy, download our handy guide, or for more info get in touch to speak with one of our marketing experts.

A digital marketing campaign is an online marketing effort aimed at boosting awareness engagement, conversions, lead generation, website traffic, or revenue growth.

Sat within an overarching digital strategy, a digital campaign will work towards measurable, business-wide digital marketing objectives by targeting a specific audience segment at either the Awareness, Conversion or Nurture stage of the buyers’ journey.

Knowing how to plan a digital marketing campaign rests on 2 key factors:

  • audience understanding
  • and planning

The more in depth your audience research and the more thorough your marketing campaign plan, the more effective your internet marketing campaign will be. It’s that simple.

Digital marketing campaign steps

For each campaign, the digital marketing plan should cover the following core steps:

  • Marketing campaign plan

Here you will establish clear measurable goals in line with your broader strategy, research your target audiences, and develop a campaign strategy to move forward with.

  • Marketing campaign development

Here you will develop the campaign strategy, determine distribution channels and methods, develop the creative approach and output, build the tone of voice, undertake SEO research, establish a digital advertising campaign timeline and assign responsibilities.

  • Marketing campaign implementation

Here your team will implement each aspect of the campaign in line with your campaign timeline.

  • Marketing campaign analysis

Each campaign must be measurable in line with ROI and business growth. Here you will track and manage results, determine value, and learn and adapt from your results.

A good digital marketing plan will lead you through the necessary steps to arrive at a digital campaign that is made-to-measure for your target audience. To keep you on tack, here’s a comprehensive digital marketing campaign planning template that you can use to ensure success with your next performance driven digital campaign.

How to improve digital marketing strategy?

Here are four simple ways to enhance your online marketing strategies:

1) Learn from your mistakes

The first thing you need to go is analyse your previous internet marketing strategies to understand what’s working and which areas need your attention. You can take advantage of online data analysis tools to drill down into the relative success of your digital marketing mix.

Tools like Google Analytics, heat-map analytics and A/B testing help determine the weak spots and engagement drop offs in your strategy and then start to build a marketing plan that addresses these identified weaknesses.

2) Analyse your competitors

From SEMrush to Google Analytics, there are countless powerful tools to help you take a deep dive into your competitors’ marketing strategy.

If you find a useful marketing strategy example then you can use online tools to analyse things like keyword strategies, brand terminology and referral links.

3) Set clear objectives

Once you’ve completed your analyses of your previous campaigns and those of your competitors, it’s time to start laying out your marketing plan and establishing new KPIs and ways of measuring your success and return on your investment.

Big Rock have prepared a Digital Strategy Guide that will help you map out your digital media strategy and covers the eight core components to bear in mind when deciding on a growth-oriented digital marketing plan.

4) Get to know your audience

Audience research and analysis is crucial if you want to create powerful content that resonates with your customer base.

In order to market to your audience successfully, you have to understand them. One of the key ways to do this is to build a series of buyer personas that you can test in different marketing scenarios. By analysing the metrics surrounding your most important demographics, you can refocus your campaigns to engage with them more directly.

You can also monitor your own content and that of your competitors by using a tool like Buzzsumo, this will tell which content has the most shares over social media and which links capture influencers’ attention. Combining this information with your buyer persona will provide you with significant insight into your customer and how best to tailor your content so it captures their attention in an organic, meaningful way.

A digital marketing agency specialises in creating bespoke creative campaigns that are centred around, but not necessarily limited to, the viewer’s online experience.

An online marketing company will usually work by utilising a core team and a network of freelancers who can bring their specialisms to bear on particular campaigns. The team is most often a mix of account executives, web developers and digital creatives, who work closely together to bring a client’s brief to life. The focus is on innovation, analytics and return on investment (ROI).

Every digital marketing company is a little bit different, but they tend to work very quickly, turning round many iterations of concepts, copy and content in a short space of time. When the web is your primary medium, you need to be agile and an online marketing agency can provide a dynamic campaign that focuses on digital-specific issue like UX, SEO, web design and social media.

Here at Big Rock, we like to think we know something about how digital marketing agencies work. Our in-house creative and production studio employs some of the best in the business and we specialise in providing digitally integrated campaigns that can encompass everything from 360 videos to SEO-optimised site structure.

If you’d like to discuss a potential brief or get more of a feel of what we’re about, get in touch for a chat.

It doesn’t matter what kind of business you’re in, the benefits of digital marketing are obvious and manifest. If you use the right marketing techniques, your digital strategy is a low-cost to high-benefit way of communicating with a huge online audience. Here are some of the benefits of digital media strategy:

  • You can interact directly with your customers

There are countless examples of brands ‘winning the internet’ with their fast, funny and sincere social media interactions. The advantages of marketing through social media has been well-documented. Using social isn’t just a tool for interacting with existing customers and increasing brand loyalty, it’s also about drawing new customers with wit, speed and efficiency.

  • You can monitor your competitors

Setting a Google alert for your competitors allows you to analyse what they’re doing and how you could implement the best of their digital innovations in your own campaigns. The benefits of digital marketing are especially bountiful when it comes to analysing data.

Using tools like Semrush allows you to take a look at effective SEO strategies and an online app like Buzzsumo will help you identify the key trends and influencers in your desired consumer base.  Every misstep a competitor makes is a lesson in how to make your own work better.

  • You can accurately monitor the effectiveness of your campaign

No other form of marketing offers the level of instant feedback as digital marketing. Not only can will you have the most accurate metrics detailing your audience uptake of your digital campaign, but you can drill down into your data for insights into consumer trends and psychology.

  • You can create quick, lean campaigns that let you try out ideas

The importance of marketing in the digital sphere cannot overshadow the potential for creativity and verve. One of the most thrilling things about working online is the ability to iterate quickly, adapting to change and responding to changing consumer moods as you see them develop and fade out. A throwaway social media interaction could result in a meme or a huge public response – for good or for ill – and this could tell you a lot about what the nature of your long term marketing strategy should be.

We’ve put together a campaign planning template and digital strategy guide to help you marshal your ideas and create a dynamic online campaign that will really get everyone talking.

Need more guidance? If you’d like to speak with one of our marketing experts, get in touch.