The impact of AI on marketing 2018

For better or worse: How AI is changing marketing in 2018

The impact of AI on marketing and marketers in 2018

AI and big data initiatives and applications are already a mainstay within modern-day marketing. However there is a growing divide between those who are integrating wherever possible and those sticking with traditional methods.

Interviewing 100 senior (decision-making) marketers from a range of industries, we set out to understand the extent to which AI technology has been accepted by the marketing industry, the changes already occurring, and whether or not marketers should be worried about losing their jobs to data-crunching bots in the years to come.

Download the full report

Here you can download our full report, covering everything you need to know about the rise of AI in marketing.

The 2018 AI report includes:

  • The current pick-up levels of AI in marketing
  • The key areas of AI investment
  • Stats & advice on AI integration
  • How marketers can adapt to thrive alongside AI applications
  • Actionable insight on ways to handle the transition
  • All the further changes that are coming

And so much more!

Dowload The Full 2018 AI Report

How AI is changing marketing

Alternatively, (if you’re in a bit of rush) here’s a handy breakdown of some of our key findings.

Feel free to share as you please!

How AI is changing marketing in 2018

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Daniel Cooke

Daniel Cooke

Daniel is a creative copywriter, scriptwriter and inbound specialist at Big Rock. Away from the office he has written and produced two plays, and is one half of a self-published magazine.  

Creative Copywriter, Big Rock

Don't get left behind

For better or worse, AI is already changing marketing and the role of the marketer. In this report, we outline the extent of these changes, covering:

  • The pick-up levels of AI in marketing so far
  • Key areas of AI investment
  • Advice on AI integration
  • How marketers can adapt to thrive alongside AI
  • Actionable insight on ways to handle the transition
  • Further changes on the horizon
  • And so much more!

If you’re curious about the rise of AI in marketing, and don’t want to get left behind as the industry evolves, this is for you!

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