What we do

No matter your industry, getting heard, staying relevant and building a stand out reputation is key to sustained growth. At Big Rock, turning grand vision into real-world growth is our bread and butter. How do we do it? Incisive digital strategy and PR services engineered to inspire and engage your audience!

As a Digital B2B PR agency, we’ve built a team of expert data analysts and performance-focused marketers and combined them with our award-winning in-house creative studio to create a data-driven creativity machine hell-bent on getting the best results for our clients. For every PR campaign, we put this streamlined machine into action, utilising the most powerful combination of influencer marketing, media relations and digital strategy to drive brand awareness and accelerate growth.

Influencer Marketing

Influencers are an essential part of PR management in today’s social media-dominated B2B world. If they’re genuine, have real expertise, and people can relate to their experiences and values, influencers can have an exponentially positive effect within a given audience.

To help you feel this effect, we’ll connect with key influencers in your sector to leverage their authority, empower your message and reach a ton of potential new clients.

Media Relations

The right press can go a long long way. To get the media machine in your corner, we’ll quickly identify the right target journalists and put our extensive media contacts to work for you, amplifying your content across all relevant channels and media, be that online, television or radio.

On top of this, we’ll curate your message across every aspect of your online PR, fusing your desired strategy with all creative assets to deliver inspiring and engaging materials that will resonate with your target audience.

Digital Strategy

An overarching digital strategy is essential for any online PR campaign. To ensure every element is complementary and working towards shared growth targets, we’ll craft an overarching strategy that neatly wraps up all content and outreach for optimal performance. This ensures

Observing Success

your message is always consistent and communicated in a way that is in line with senior management objectives.

Observing Success

Unlike most PR companies, we’re experts at using data and audience insight to inform and direct our creative PR campaigns, ensuring each campaign is working diligently towards real growth for your brand.

Using these insights, we’ll work with you to establish key objectives and set KPIs for the campaign. Then, once the campaign is up and running, we’ll continuously track, measure and optimise the campaign to ensure it is achieving maximum impact at all times.