What we do

Our creative holistic approach to inbound marketing offers an incisive way to engage your audience via insightful content, distributed at a time when they’re most active, and in a way that is highly personalised. Throw in advanced automation techniques and award-winning creative, and you get performance focused content campaigns that are guaranteed to create plenty of inbound leads for your business. What sets us apart? Our knack for developing highly-optimised scientific inbound strategy is fine-tuned, generating great results for our clients, time and time again.

To ensure we are delivering maximum audience impact and maximum creativity in every aspect of our inbound process, we’ve built a team that is a potent mix of data-fluent marketers, SEO specialists, dedicated account managers, and an award-winning group of creatives. Working extensively across B2B, Fintech and Financial Services marketing, we’ve helped companies such as AON, ClearScore, Fidelity and Vodafone adopt performance enhancing approaches to their digital marketing strategy.

Inbound Strategy

Most b2b audiences have switched off to traditional marketing techniques. An effective b2b inbound marketing strategy allows you to overcome this, bringing in more high-quality leads than ever before through strategic, highly-targeted creative content that is engineered around a thorough understanding of your business, your audience, and your industry.

From awareness campaigns covering social media, SEO blogging and long form content creation, all the way through to highly effective email nurture schemes, lead scoring and marketing automation techniques, our inbound marketing specialist team is primed to get you noticed online.

Lead Generation

Every sales team dreams of a full pipeline of great leads who are perfectly suited to their product or services. Inbound marketing lead generation is the path to making this dream a reality.

Generating new great leads isn’t exactly a new marketing objective, but somewhere down the line it has gotten mixed up with less meaningful interactions such as likes, shares, CTRs, rankings and views, none of which signify if a prospect is genuinely interested in what you’re offering.

By focusing on real audience data, our unifying approach to inbound marketing and sales is designed across three stages (Awareness, Conversion and Nurture) to make sure that we’re not just helping you generate new leads, but that those new leads are successfully converted into new business that is 100% satisfied with what you do.

Lead Generation

Marketing Automation

In marketing, timing is everything. It’s often the difference between making a sell and being cast aside into the digital abyss. Marketing automation and CRM software offers a great way to seamlessly integrate your content output across all channels, allowing you to monitor customer behaviour and serve up tailored content at the right time and in the right places.

Used properly, marketing automation tools can give you a huge advantage, as they provide a means to effectively implement the insights from your audience research and inbound marketing analytics.

Boasting expertise across many industries and specialities, the Big Rock inbound agency team is set up to get you started with and activate strategies across whatever automation software best suits the unique needs of your business.

Marketing Automation

Hubspot Partner

And…as a full HubSpot partner, should you decide that the HubSpot CRM or automation software is right for you, we offer everything from installation, content strategy development and implementation, creative planning, social media campaigns and scheduling, SEO content and outreach, inbound email marketing and lead nurture schemes, plus an in-house creative studio ready to inject some inspiration into your new high performing marketing automation engine.

HubSpot Agency Services

Download

How To Kick Start Inbound Marketing

Amongst the saturated battleground of the online world, the techniques of inbound marketing are the key to attracting the right kind of customers and drive business growth.

Download our guide to get our top tips on how to kickstart your inbound marketing strategy, the keys to attracting visitors, generate more leads, and the best ways to convert leads into delighted new customers!

What they say

Big Rock has been a breath of fresh air to work with. Combined with their ability to complete projects quickly and professionally, their understanding of our brand and how we want to communicate with our customers is the main catalyst for our ongoing relationship. It is an agency we would highly recommend.

David Ford, Marketing Manager @ Share Centre

Everyone internally loves the video Big Rock created for us, have received lots of great feedback from senior stakeholders – more than anything else I’ve done in last few years. Excellent work on that thanks very much.

Picture of Glen Stubbings

Glen Stubbings, Senior Marketing Manager @ Fidelity

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FAQ SECTION

Inbound marketing is a great tool for building long term relationships with your customers. It’s widely acknowledged that inbound produces a more obvious, quantifiable return on your investment, especially when compared to equivalent outbound marketing statistics. Here’s just a few reasons why you should be using inbound methods to attract customers to your brand online:

It’s less expensive than outbound

Inbound methods offer greater ROI as they work for you 24/7. Once your well-researched, highly optimised content is live, and your automated campaigns are in action, you can bring in new leads without lifting a finger.

It’s what customers want

Everybody hates the feeling of being aggressively marketed to, especially when you’ve no interest in what’s being sold. The beauty of  inbound  is that qualified leads come directly to you.

It builds trust

When you’re providing something of real value to potential customers, rather than simply trying to sell your product, you immediately start to build a relationship of trust and establish authority in your sector.

It saves time

Not only are you not wasting time by pitching your product to disinterested parties, you can also use automation tools to streamline your inbound efforts for maximum reach and impact, all with greater efficiency.

We’re always happy to chat through the many advantages of inbound marketing. If you’re curious to know more – get in touch!

Inbound and outbound are two marketing methodologies that are defined in opposition to each other.  However, both approaches have strengths and weaknesses, and with the right holistic approach, aspects of both can work well in unison.

Outbound Marketing is a direct marketing approach where sales teams reach out to prospective new business opportunities to entice new clients and sell their offering. This can also take the form of TV or radio adverts, buying banner space in a magazine or on a website, direct mailings or sponsoring an event. Essentially, Outbound Marketing is about throwing the net out to the widest possible audience to see who bites.

In contrast, Inbound Marketing is about placing the right kind of bait in the digital ocean to attract the exact audience you want right to you. It’s all about producing content that your audience wants to see, will find useful or interesting, or adds value to their lives in some way. The inbound methodology works to bring interest leads to you, building a relationship based on goodwill and expertise, without any pressure to purchase. Instead, prospects and leads are nurtured with different types of content that is tailored to their level of readiness-to-buy. Then, when they’re ready, the great relationship you’ve built will lead them to purchase your product rather than your less conscientious less helpful competitors.

Inbound marketing can be a tricky concept to get your head around, particularly if you’re used to a more traditional methods. To get you up to speed, here’s a quick rundown of the inbound process:

Analysing data

Analysing data from your past campaigns, as well as those of your competitors, will help you understand what works and what doesn’t, and will get your creative juices flowing.

Setting measurable objectives

It’s important to clearly define the objectives of every inbound campaign early on and put measures (KPIs, Metrics, etc.) in place that will allow you to track progress and understand what is and isn’t working. Only with such measures in place, can you learn from your mistakes make iterative improvements to maximise your performance.

Defining buyer personas

The next step is to drill down into the personality of your target customers, tapping into qualitative and quantitative research to understand who they are, what they like and engage with and what you can offer them.

Understanding buyer journeys

By understanding the different stages of the buyers’ journey (essentially, how ready to buy are they?) you can develop highly targeted inbound campaigns that tap into very niche motivations and challenges. These campaigns will have a large impact and bring in leads that are very interested in what you offer.

Making content

Quality inbound content must be built around a comprehensive understanding of a given buyer persona and stage of the buyers journey. With insight behind it, this type of content will tap into key motivations and challenges to add value and build trust.

Promote content

When promoting content, only communication channels relevant to the audience should be considered. This can cover social media, reaching out to existing subscribers via email, enlisting influencers to give your campaign a boost within your target audience, and using pay-per-click advertising to make sure that your content reaches the right people at the right times.

Evaluate outcomes

Once your inbound campaign is underway, you need to measure and evaluate its progress against the metrics established at the outset, optimising where necessary to ensure every campaign achieves the best possible outcome.

Get In Touch

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Big Rock, The Frames, Unit 113, 1 Phipp Street, EC2A 4PS