Marketing automation is the beating heart of our inbound marketing services, fuelling everything we do across lead generation and content marketing.
Combining your inbound marketing strategy with a marketing automation software, we will work hand in hand with you to generate, nurture and convert new and existing leads into fresh customers for your business.
Our expertise will help you quickly and effectively combine your website and CRM with marketing automation to create an all-encompassing web platform for your business. Once in place, we can track and measure lead activity and content performance, send tailored emails and offers to categorised groups of leads, and constantly adapt and tweak your approach to reflect the results. It is a one stop shop for all your marketing output and input, guaranteed to help you reach your goals faster and take your business to new heights
Marketing automation is the way to realise your inbound marketing strategy. By monitoring lead activity and engagement, leads can be categorised into distinct buyer personas. Then, by aligning your inbound strategy with the software, we can help you interpret the data you’re collecting to deliver consistently excellent content to the right leads, at the right times, and in the right places.
A huge part of strategy is nurturing. Every lead will be at a unique stage of the buyer’s journey, and every stage of the buyer’s journey requires a unique approach to interaction. Marketing automation makes it easy to track where leads are on their journey, automating the lead nurturing process, with every lead, and every existing customer, being dealt with in a highly personalised way.
It’s hard to know how to improve if you don’t know what’s wrong. Your marketing automation dashboard is the best remedy. Covering web, email and social, you have total visibility into every interaction, every metric, and every lead journey.
This means real time feedback that we can analyse, trace and immediately respond to.
By integrating your services with one of the many great marketing automation tools, be that HubSpot, Marketo or Salesforce Pardot, we can work together to help your business flourish in the online space. With marketing automation in place, lead generation, content strategy and every other aspect of your inbound marketing will knit together into a seamless process of growth. The sky really is the limit.
