B2B Marketing for Vodafone

Despite being on of the most recognisable brands in the world, Vodafone’s Roaming Services are largely unheard of. They contacted Big Rock to help with their B2B marketing of this service.
  • Client: Vodafone
  • Project: Roaming Services


Vodafone was looking to increase their roaming service offering to other, smaller telecoms operators. In order to increase sales within this niche market, we needed to re-think the way they presented their service and deliver knock-out sales tools that would help them stand out from the competition.


Vodafone’s roaming service offering is incredibly complicated, with lots of technical and pricing information. We needed to strip this down to a few key messages, to encourage buyers to find out more information about their service.


Despite being a business to business offering, we wanted to create something that felt fun and engaging, so that Vodafone’s offering would stand out. We decided to create a video that used a series of different scenes to explain the key benefits of Vodafone’s Sponsored Roaming scheme.


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