The Challenge
Armed with an idea and a vision to create a product helping parents spread the cost of private school fees, Secta approached Big Rock looking to create a brand, online presence and Go-To-Market strategy for the business.
The Solution
Following a strong branding period, we created the brand positioning for Secta focussed around the notion of ‘the smarter choice’.
This brand identity was then brought to life through our creative team to land on a fresh and impactful visual identity through both the brand and website.
Further to this Big Rock developed the infrastructure around a lead generation campaign from channel and strategy planning, creative concepting & ad production and, post enquiry lead nurture to maximise the impact of the business launch into the market.
