ClearScore’s aim to solve personal finance is a bold and brave mission, but one that we at Big Rock are passionately aligned with. As a start-up FinTech company, challenges existed at every stage of the customer lifecycle – from building a beautiful brand, to educating audiences about personal finance, converting them into customers and supporting them in the seemingly daunting world of credit.
We’ve help support ClearScore at almost every stage of the customer buying cycle, from delivering far-reaching awareness with a TV advertising campaign, to helping them turn interest into action with educational content.
Other projects along the way have included supporting their robo-advice app with social form content, to brand building campaigns, educational finance ‘hacks’ and career promotions.
Our on-going relationship with their team over the last 2.5 years has meant we’ve helped them achieve a forward-thinking approach to content marketing and facilitated a culture of testing to reach audiences in the most relevant and personalised way.
(One of the many videos we produced from the ‘Improve your credit score coaching series’)
Helping them to achieve over 6.5 million new users in just a two and half years
Acquire 7000+ customers per day during TV campaign