Savills Investment Management is one of the UK’s leading property consultants, investing on behalf of clients to maximise returns across a wide range of investment opportunities.
Savills Investment Management asked us to create a unique identity and re-design part of their website to bring their proposition to life.
Having already been through a branding process, this meant we needed to strike a balance between working within the guidelines, and working with them, to create something unique and exciting that would differentiate their online presence.
Their existing website felt very corporate and they saw an opportunity within the ‘About Us section’ to incorporate a far more approachable and design-led web environment to elevate their business proposition.
They wanted a design that represented their industry-leading services – while conveying it in a friendly and approachable way that made it easy for potential customers to understand.
It also needed to connect visually, have an easy to navigate user journey with copy that would appeal to their target visitors.
Finally, it needed to clearly highlight Savills Investment Managements impressive USP’s in a creative and eye-catching way.
Working out the best user journey without data to turn to was challenging. However, by researching other stand-out websites in the field, we knew we wanted to start segmenting our audience as soon as they landed on the site. This would allow us to keep them at the heart of the user journey at all times.
We achieved this by incorporating simple, clean and well-positioned call to actions that allowed viewers to quickly navigate to services relevant to them.
To transform and lift the whole site, we also designed a series of lightweight animated gifs and interactive charts that not only encouraged interactions but helped visualise Savills impressive performance statistics.
Savills Investment Management ‘About Us’ section now has a unique design that feels clean and approachable and helps them stand out in an industry dominated by fairly stale corporate websites designs.
We also developed an easy to navigate, eye-catching style of illustration, including a series of animated infographics that demonstrate key service propositions’ and performance statistics.
The Animated Gifs