Savills Investment Management is one of the UK’s leading property consultants, investing on behalf of clients to maximise returns across a wide range of investment opportunities.
Savills Investment Management asked us to create a unique identity and re-design part of their website to bring their proposition to life. Having already been through a branding process, this meant we needed to strike a balance between working within the guidelines and working with them to create something uniquely exciting that would differentiate their online presence. Their existing web presence felt very corporate and they saw an opportunity within the ‘About Us section’ to incorporate a far more approachable and design led web environment to elevate their business proposition.
They wanted a design that represented their industry leading services – while conveying it in a friendly and approachable way that made it easy for potential customers to understand. It also needed to connect visually, have an easy to navigate user journey and copy that would appeal to site visitors.
Finally, it needed to clearly highlight Savills Investment Managements impressive USP’s in a creative and eye-catching way.
Working out the best user journey without analytical data was challenging however, from researching other asset management websites, we knew that we wanted to start segmenting our audience as soon as they landed on the site – so we could put them at the heart of the user journey. We achieved this by incorporating simple, clean and well positioned call to actions that allowed viewers to quickly navigate to the most relevant services.
To transform and lift the whole site, we also designed a series of lightweight animated gifs, and interactive charts that not only encouraged interactions but helped visualize Savills impressive performance statistics.
Savills Investment Management ‘About Us’ section of their website has a unique design that feels clean, approachable and helps them stands out in an industry dominated by fairly stale corporate websites designs. We also developed an easy to navigate, eye-catching style of illustration, including a series of animated infographics that demonstrate key service propositions’ and performance statistics.