Integrated Digital Campaign for Bluestone Mortgages

See how we established Bluestone mortgages as the UK's #1 lender of choice in the alternative lenders market.
bluestone digital strategy
  • Client: Bluestone Mortgages
  • Project: The Unlendables

Bluestone Mortgages is a fast-growing non-bank lender specialising in complex credit, specialist lending, self-employed, credit-impaired and contractors. They came to Big Rock looking to activate a marketing strategy that would raise its brand profile within the mortgage broker space and grow sign-ups to their broker platform.

The Ambition

  • Make BlueStone the go-to alternative mortgage lender for Mortgage Brokers in the UK

The Challenge

  • Build an integrated digital campaign that specifically targets mortgage brokers (not mortgage applicants) and establishing them as the lender of choice in the alternative lenders market.

The Solution

“The Unlendables”

There is a very human story behind every mortgage application and Bluestone uniquely looks at the whole picture when considering credit. In an integrated campaign, we humanised these so-called ‘Unlendables’ to show why everyone deserves a chance of a home.

digital strategy big rock

We delivered a full-funnel strategy for the multi-faceted ‘Unlendables’ campaign including a microsite, paid social media content, PPC campaigns, and a PR strategy – all focused on growing sign-ups to their broker platform.

The Results

  • ROI: 124%
  • ROAS: 242%
  • Sign-ups for broker accounts +112%


Get In Touch

Big Rock map
Big Rock, The Frames, Unit 113, 1 Phipp Street, EC2A 4PS