Bluestone Mortgages is a fast-growing non-bank lender specialising in complex credit, specialist lending, self-employed, credit-impaired and contractors. They came to Big Rock looking to activate a marketing strategy that would raise its brand profile within the mortgage broker space and grow sign-ups to their broker platform.
- Make BlueStone the go-to alternative mortgage lender for Mortgage Brokers in the UK
- Build an integrated digital campaign that specifically targets mortgage brokers (not mortgage applicants) and establishing them as the lender of choice in the alternative lenders market.
There is a very human story behind every mortgage application and Bluestone uniquely looks at the whole picture when considering credit. In an integrated campaign, we humanised these so-called ‘Unlendables’ to show why everyone deserves a chance of a home.
We delivered a full-funnel strategy for the multi-faceted ‘Unlendables’ campaign including a microsite, paid social media content, PPC campaigns, and a PR strategy – all focused on growing sign-ups to their broker platform.
- ROI: 124%
- ROAS: 242%
- Sign-ups for broker accounts +112%