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Big Rock, 19A Phipp St, London EC2A 4NP Inbound marketing for Direct Line for Business
See how we developed an engaging & creative inbound marketing strategy full of exciting content to drive maximum traffic and business for Direct Line...
Intro
Direct line for Business wanted to build trust and raise awareness of their insurance offering in the SME space through inbound marketing.
Challenge
Direct Line had already created a series of videos in this area, which focused on the ‘Small Business Hero’ and their personal story. To start the inbound marketing gears turning, we wanted to tailor the video content to Direct Line’s audience by packing them full of useful tips and insights that would drive engagement with the brand.
Execution
By using a simple but beautifully shot style with clean graphics, we created a series of 4 videos that were informative and engaging. The videos were shot over 4 separate days at the Heroes’ homes/offices.
Results
The creative content series we developed as part of the inbound strategy helped increase traffic to the Direct Line for Business Knowledge Centre by 40%.
Big Rock, 19A Phipp St, London EC2A 4NP