Content Marketing for CEIC
CEIC, a sub-brand of Euromoney, were refreshing their brand last year and wanted to leverage this change to help get their key messages across to their clients.
In the past, they’d used very traditional forms of marketing and relied on sending out large PDFs full of information. We needed to distil the information down into shorter content marketing formats, to build engagement.
Using data as a starting point, we created a series of videos that brought CEIC’s obsession with information to light, in a much more compelling and interesting way. We were able to communicate the key messages in a short format, across a brand film and 2 product explainer pieces.