Content Marketing for CEIC
CEIC, a sub-brand of Euromoney, were undergoing a brand refresh and wanted to leverage this change to deliver their key messages to their clients in an impactful way.
In the past, they’d used very traditional marketing formats, relying heavily on sending out large, dense PDFs full of information about what they do.
To make an impact, and to align with the new branding, we needed to distil the information down into shorter, more engaging content marketing formats. If we could, we’d connect with their audience and boost engagement.
Data is at the heart of the CEIC offering. Using this as a starting point, we created a brand film and 2 product explainer pieces that brought CEIC’s obsession with information to the fore, highlighting their focus in a compelling and visually arresting way.