Content Marketing for CEIC

Taking CEIC’s obsession with data, we created a beautiful and engaging content marketing campaign to hook viewers in.
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  • Client: Euromoney
  • Project: Brand Refresh

INTRO

CEIC, a sub-brand of Euromoney, were refreshing their brand last year and wanted to leverage this change to help get their key messages across to their clients.

CHALLENGE

In the past, they’d used very traditional forms of marketing and relied on sending out large PDFs full of information. We needed to distil the information down into shorter content marketing formats, to build engagement.

EXECUTION

Using data as a starting point, we created a series of videos that brought CEIC’s obsession with information to light, in a much more compelling and interesting way. We were able to communicate the key messages in a short format, across a brand film and 2 product explainer pieces.

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