Nurture campaign for Fidelity

INTRO

Having the same fund manager successfully navigate the markets and grow a fund for over 20 years is a feat that few financial companies can talk about.

At Fidelity Ian Spreadbury has done just that. Fidelity asked Big Rock to deliver a creative campaign that celebrated the on-going success of their fund.

We combined an emotive video with an intelligent and stylish direct mail infographic to tell the story of the Money Builder Income Fund.

CHALLENGE

Leverage the 20th birthday of the Fidelity Money Builder Income fund to help promote its performance and strategy to new and existing investors.

EXECUTION

A campaign led by digital, email and DM, using Ian Spreadbury as a core asset to reflect the consistency of the fund.

RESULTS

480% increase in engagement on previous fund promotion. Reach: 20,000.