Nurture campaign for Fidelity
Having the same fund manager successfully navigate the markets and grow a fund for over 20 years is a feat that few financial companies can talk about. At Fidelity, Ian Spreadbury did just that.
Subsequently, they asked Big Rock to deliver a creative campaign that celebrated the on-going success of their fund, and the man behind it.
Our challenge was to leverage the fund’s 20th birthday to promote its performance and strategy to new and existing investors.
To do this, we combined an emotive, celebratory video style with an intelligent and stylish direct mail infographic to tell the success story of the fund while re-engaging their database.
The campaign was led by digital, email and DM, using Ian Spreadbury as a core asset to reflect the consistency of the fund.
The campaign achieved a 480% increase in engagement on their previous fund promotions, reaching a total of 20,000 people.