Murano is changing the way that funds and investors connect. Their unique research-based model provides in-depth analysis into investor’s needs and provides a bespoke match-making service for asset managers.
Murano asked Big Rock to create a new brand identity and use our expertise in financial website design to leverage their highly professional and innovative approach to capital raising. They were after a fresh design that leveraged their key London location and attractive office environment.
Within the asset management industry, we saw an opportunity to create a simple, uncluttered and stylish brand identity that would directly appeal to their corporate target audience.
Beyond just making something that looked great, we needed to help explain the key components of their services in an approachable way that made it easy for potential customers to understand and navigate. Something their competitors were failing to do.
From researching other asset management websites, we knew that we wanted to take a far more visual approach to the brand and stay away from heavy blocks of text that are the norm within the sector.
We achieved this by incorporating simple, clean and stylish video backgrounds and photography through the site. As well incorporating clearly positioned call to actions that allowed viewers to quickly navigate to the most relevant services.
The Added Value
To help bring the proposition to life, we also designed an animated explainer video to help increase conversions and leads.
Our in-house 3D animation team helped pull together all the pieces of the Murano proposition into one beautifully designed video, which we displayed front and centre to drive engagement and time on site.
Simply, yet stylish photography was used throughout the site, consciously staying away from the use of ‘stock photography’.
The Murano website was transformed from tired and dated to a modern, clean and eye-catching marketing asset for their business.
With the incorporation of a beautifully designed video, the site now backs up their dynamic and innovative approach. So when potential navigate to the Murano website, they stay there and engage.