Murano are changing the way that funds and investors connect. Their unique research based model provides in-depth analysis into investors needs and provides a bespoke match-making service for asset managers.
Murano asked us to create a brand identity and use our financial website design expertise to leverage their highly professional and innovative approach to capital raising. They were after a fresh design that leveraged their key London location and attractive office environment. Within the asset management industry, they saw an opportunity to create a simple, uncluttered and stylish brand identity that would directly appeal to their corporate target audience.
Beyond just making something that looked great, it was imperative that we helped explain the key components of their services in an approachable way that made it easy for potential customers to understand and navigate.
From researching other asset management websites, we knew that we wanted to take a far more visual approach to the brand and stay away from heavy blocks of text that are the norm within the sector. We achieved this by incorporating simple, clean and stylish video backgrounds and photography through the site. As well incorporating clearly positioned call to actions that allowed viewers to quickly navigate to the most relevant services.
To help bring the proposition to life, we also designed an animated explainer video to help increase conversions and leads.
Our 3D animation helped pull together all the pieces of the Murano proposition in one beautifully designed video.
Simply, yet stylish photography was used throughout the site, consciously staying away from the use of ‘stock photography’.
The Murano website has been transformed from being tired and dated to a modern, clean and eye-catching marketing asset for their business. With the incorporation of a beautifully designed video, the site now backs up the dynamic and innovative approach of the business.