When it comes to matching funds with investors, Murano are one of the most innovative businesses in the hedge fund industry. They asked Big Rock’s digital services team to create a web-presence that was truly reflective of the forward-thinking business they are.
Incorporating their beautiful London West-End location and office, we set about developing their identity with stylish brand assets, including an explainer video and photo library.
With their existing website looking dated and far from the contemporary feel Murano where after, we began the process of designing a fully responsive site capable of delivering their key business messages across all platforms and devises.
We mapped out a clear user experience with wireframes outlining our proposal to prioritise the most useful information to the homepage of the site, where users could subsequently click through to find more detail around each subject.
The objective of the website was to quickly and easily allow users to understand how Murano’s service works, as well as increase the amount of leads generated from the site.
With a typically time poor audience of hedge fund managers, Murano wanted a way of clearly and concisely explaining who they are, what they do and the advantages of using their service. Created in a 3D animated style, we built a pitch video that was used both on the homepage of their webpage as well as distributed to clients as part of a broader social selling campaign.
The video was created by condensing existing sales material into a concise and fluent script, with our ideas presented via an illustrated storyboard, style-frames and finally followed by design.
Results: +130 % monthly visitors, +220% time spent on the site, +78% conversion rate