Content Marketing for The Share Centre

For The Share Centre, getting noticed in the financial sector was proving tricky. To change this, we created break-through social content and implemented it to drive brand awareness, generate more revenue, increase organic searches by over 200%, and deliver more ISA uptakes than ever before.
  • Client: The Share Centre
  • Project: ISA Launch Campaign

Introduction

Share Centre are a retail stock brokers. Their mantra, make investing easier and more transparent.

To help attract new business online, they enlisted Big Rock’s social media services to help educate their target audience around financial investing and explain their products and services in a way that their target audience could relate to and understand.

The Challenge

The world of financial investing is perceived as complex. To overcome this perception, and embrace new customers who may otherwise be put off by the perceived complexity, our primary challenge was to deliver financial information in a format and style that wouldn’t turn first time investors away.

The Execution 

Utilising the Share Centre’s fun and friendly brand identity, we created a series of videos that stripped away the financial jargon and corporate shackles prevalent in retail stock broking.

We produced a suite of videos that, through a consistent tone of voice and brand identity, solidified The Share Centre as the go-to site for home traders.

The Results

Our ‘Switch On’ campaign video increased Google searches of their brand by over 200%, bringing a wealth of new leads into their sales process.

 

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