Introduction
Share Centre are retail stockbrokers. Their mantra, make investing easier and more transparent.
To help attract new business online, they enlisted Big Rock’s social media services to help educate their target audience around financial investing and explain their products and services in a way that their target audience could relate to and understand.
The Challenge
The world of financial investing is perceived as complex. To overcome this perception, and embrace new customers who may otherwise be put off by the perceived complexity, our primary challenge was to deliver financial information in a format and style that wouldn’t turn first-time investors away.
The Execution
Utilising the Share Centre’s fun and friendly brand identity, we created a series of videos that stripped away the financial jargon and corporate shackles prevalent in retail stockbroking.
We produced a suite of videos that, through a consistent tone of voice and brand identity, solidified The Share Centre as the go-to site for home traders.
The Results
Our ‘Switch On’ campaign video increased Google searches of their brand by over 200%, bringing a wealth of new leads into their sales process.
