Introduction
Rize ETF was launched in 2020 and is Europe’s first specialist thematic ETF issuer, offering investors exposure to emerging megatrends.
The Challenge
Rize ETF asked Big Rock to deliver research and develop a ‘go-to-market’ digital strategy using our expertise in financial brand and website design to accelerate brand awareness in their first year of trading, ultimately leading to new business leads.
The Insight
Within this relatively new industry, we saw an opportunity to create a simple, stylish brand identity that would directly appeal to their corporate target audience.
The Execution
We helped Rize launch their brand by designing a style guide, including a website and social & email content that positioned them as leaders in their industry.
The Added Value
Alongside this, we developed a creative media blend of native advertising, PR and eCRM, harnessing a test and learn strategy to drive quality SQLs. Importantly the model is powered by high performing creative assets that leverage the bold investment areas that Rize specialise in.
