Internal Communications for WUBS
Western Union Business Solutions were introducing automation software - the Eloqua platform - to unite their marketing and sales departments and enhance their internal operations. To engage their ranks, we told a fractured animated love story that brought this change of tactic to life.
Introduction
As part of the implementation of Eloqua, WUBS asked us to educate their employees around the features and benefits of automation, focussing on how it would give them an edge in the competitive world of FX broking.
The Challenge
We needed to educate everyone at WUBS about the wonderful world of automation software so that people on all sides would take to the idea, jump on board, and work cooperatively to get the best of the new software.
This required building a relationship between sales and marketing, which can be tricky. Especially when new processes are being added into the mix.
The Execution
When times are tricky, and when topics are potentially quite dry, there’s nothing like a good, engaging story to get the job done.
And what story is more emotive than a story of love?
To breathe life and love into this project, we told the fractured love story of sales and marketing. We used bespoke character animation to give the piece some charm, and gave this love story the happy ending it deserved. Introducing Eloqua to bring the two sides together, in a happily-ever-after story that gave new life to WUBS’ internal operations.
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